Soft Power in China

Palgrave Macmillan, 2010

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This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

ISBN-13
9780230108622
ISBN-10
0230108628
Publisher
Palgrave Macmillan
Year
2010
Publication date
2010-12-14
Pages
219
Dimensions
221x150x17
Weight
396