Soft Power in China
Palgrave Macmillan, 2010
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This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
- ISBN-13
- 9780230108622
- ISBN-10
- 0230108628
- Publisher
- Palgrave Macmillan
- Year
- 2010
- Publication date
- 2010-12-14
- Pages
- 219
- Dimensions
- 221x150x17
- Weight
- 396