The Behavioral Economics of Brand Choice
G. Foxall, Jorge M. Olivera-Castro, Teresa C. Schrezenmaier, V. James
Palgrave Macmillan, 2007
66,50 €On orderDelivery: 2-3 weeks
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
- ISBN-13
- 9780230006836
- ISBN-10
- 0230006833
- Publisher
- Palgrave Macmillan
- Year
- 2007
- Publication date
- 2007-06-27
- Pages
- 292
- Dimensions
- 216x140x