Strategic New Product Development for the Global Economy
L. Lynn, T. Kono
Palgrave Macmillan, 2007
121,95 €On orderDelivery: 2-3 weeks
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
- ISBN-13
- 9780230001992
- ISBN-10
- 0230001998
- Publisher
- Palgrave Macmillan
- Year
- 2007
- Publication date
- 2007-01-17
- Pages
- 263
- Dimensions
- 216x140x