The Conquest of Cool

Frank, Thomas

The University of Chicago Press, 1998

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An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

ISBN-13
9780226260129
ISBN-10
0226260127
Publisher
The University of Chicago Press
Year
1998
Publication date
1998-12-01
Pages
322
Dimensions
159x229x18
Weight
456