Cultural Strategy
Douglas (Founding Partner of Amalgamated Advertising Agency, New York) Cameron, Douglas (Founding Partner of The Cultural Strategy Group, New York) Holt
Oxford University Press, 2012
55,95 €On orderDelivery: 2-3 weeks
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
- ISBN-13
- 9780199655854
- ISBN-10
- 0199655855
- Publisher
- Oxford University Press
- Year
- 2012
- Publication date
- 2012-08-23
- Pages
- 416
- Dimensions
- 234x153x22
- Weight
- 644