Strategic Marketing
Douglas (Professor of Marketing, Professor of Marketing, King's College London) West, Essam (Cairo University) Ibrahim, John (Professor & Eminent Scholar, Department of Marketing, Professor & Eminent Scholar, Department of Marketing, Old Dominion University) Ford, Matteo (Lecturer in Marketing, Lecturer in Marketing, King's College London) Montecchi
Oxford University Press, 2022
95,75 €On orderDelivery: 2-3 weeks
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
- ISBN-13
- 9780198856764
- ISBN-10
- 0198856768
- Publisher
- Oxford University Press
- Year
- 2022
- Publication date
- 2022-06-02
- Pages
- 600
- Dimensions
- 189x246x29
- Weight
- 1144