Ambush Marketing and Brand Protection
Phillip Johnson
Oxford University Press, 2021
348,25 €On orderDelivery: 2-3 weeks
The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
- ISBN-13
- 9780198845201
- ISBN-10
- 0198845200
- Publisher
- Oxford University Press
- Year
- 2021
- Publication date
- 2021-03-04
- Pages
- 656
- Dimensions
- 255x180x40
- Weight
- 1280