Strategic Brand Management
Larry (International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School) Percy, Professor Simon (Professor of Marketing, La Trobe University) Pervan, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management) Rosenbaum-Elliott
Oxford University Press, 2018
95,75 €On orderDelivery: 2-3 weeks
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
- ISBN-13
- 9780198797807
- ISBN-10
- 019879780X
- Publisher
- Oxford University Press
- Year
- 2018
- Publication date
- 2018-08-03
- Pages
- 368
- Dimensions
- 245x188x18
- Weight
- 802