An Integrative Guide to Consumer Neuroscience
Peter (Chair of Marketing, Chair of Marketing, Faculty of Business Administration and Economics, Heinrich- Heine-University, Dusseldorf) Kenning, Sven (MEG Physicist and Senior Researcher, MEG Physicist and Senior Researcher, Department of Psychiatry and Oxford Centre for Human Brain Activity) Braeutigam
Oxford University Press, 2022
88,50 €On orderDelivery: 2-3 weeks
An Integrative Guide to Consumer Neuroscience provides a comprehensive guide to a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research.
- ISBN-13
- 9780198789932
- ISBN-10
- 0198789939
- Publisher
- Oxford University Press
- Year
- 2022
- Publication date
- 2022-03-16
- Pages
- 288
- Dimensions
- 171x244x15
- Weight
- 512