Competitive Strategies in European Banking
Jordi (Professor, IESE (Instituto de Estudios Superiores de la Empresa), Professor, IESE (Instituto de Estudios Superiores de la Empresa), University of Navarra, Barcelona) Canals
Oxford University Press, 1994
79,50 €On orderDelivery: 2-3 weeks
This is a strategic analysis of the European banking sector using Michael Porter's framework for industry and competitor analysis. The book surveys both the changing structure of the commercial banking industry in Europe and the strategic implications of these changes for the major players in the leading five EC countries.
- ISBN-13
- 9780198773504
- ISBN-10
- 0198773501
- Publisher
- Oxford University Press
- Year
- 1994
- Publication date
- 1994-06-02
- Pages
- 304
- Dimensions
- 233x157x17
- Weight
- 466