The Advertising Effect: How to Change Behaviour
Adam (, Chief Strategy Officer, CumminsRoss) Ferrier
Oxford University Press Australia, 2014
48,25 €On orderDelivery: 2-3 weeks
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
- ISBN-13
- 9780195593921
- ISBN-10
- 0195593928
- Publisher
- Oxford University Press Australia
- Year
- 2014
- Publication date
- 2014-05-29
- Pages
- 240
- Dimensions
- 154x227x18
- Weight
- 378