Better Brand Health
Jenni (International Director, International Director, Ehrenberg-Bass Institute) Romaniuk
Oxford University Press Australia, 2023
36,95 €On orderDelivery: 2-3 weeks
Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.
- ISBN-13
- 9780190340902
- ISBN-10
- 0190340908
- Publisher
- Oxford University Press Australia
- Year
- 2023
- Publication date
- 2023-01-25
- Pages
- 256
- Dimensions
- 236x163x21
- Weight
- 504