How Brands Grow 2 Revised Edition
Bryon (Director, Director, Ehrenberg Bass Institute) Sharp, Jenni (Research Professor and Associate Director, Research Professor and Associate Director, Ehrenberg Bass Institute) Romaniuk
Oxford University Press Australia, 2021
54,75 €On orderDelivery: 2-3 weeks
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
- ISBN-13
- 9780190330026
- ISBN-10
- 0190330023
- Publisher
- Oxford University Press Australia
- Year
- 2021
- Publication date
- 2021-09-20
- Pages
- 256
- Dimensions
- 163x236x21
- Weight
- 524