Critical Thinking in Consumer Behavior
Judy Graham
Pearson Education (US), 2009
161,50 €On orderDelivery: 2-3 weeks
Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
- ISBN-13
- 9780136027164
- ISBN-10
- 0136027164
- Publisher
- Pearson Education (US)
- Year
- 2009
- Publication date
- 2009-08-25
- Pages
- 192
- Dimensions
- 276x216x9
- Weight
- 382