Basic Marketing Research with Excel
Alvin Burns, Ronald Bush
Pearson Education (US), 2011
362,95 €On orderDelivery: 2-3 weeks
For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
- ISBN-13
- 9780135078228
- ISBN-10
- 0135078229
- Publisher
- Pearson Education (US)
- Year
- 2011
- Publication date
- 2011-04-05
- Pages
- 416
- Dimensions
- 241x195x14
- Weight
- 816