Marketing Island Destinations
Taylor & Francis Inc, 2010
259,95 €On orderDelivery: 2-3 weeks
Over the years, tourism has emerged as a major force in the global economy, with most countries having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
- ISBN-13
- 9780123849090
- ISBN-10
- 0123849098
- Publisher
- Taylor & Francis Inc
- Year
- 2010
- Publication date
- 2010-07-29
- Pages
- 186
- Dimensions
- 234x157x23
- Weight
- 460