Made to Stick
Why some ideas take hold and others come unstuck
Heath, Chip, Heath, Dan
Cornerstone, 2008
18,95 €On orderDelivery: 2-3 weeks
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
- ISBN-13
- 9780099505693
- ISBN-10
- 009950569X
- Publisher
- Cornerstone
- Year
- 2008
- Publication date
- 2008-02-07
- Pages
- 336
- Dimensions
- 196 x 125 x 22
- Weight
- 238