CIM Coursebook Stakeholder Marketing
Michelle Gledhill
Taylor & Francis Ltd, 2010
72,75 €On orderDelivery: 2-3 weeks
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.
- ISBN-13
- 9780080966267
- ISBN-10
- 0080966268
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-06-18
- Pages
- 244
- Dimensions
- 243x189x13
- Weight
- 490