Handbook of Hospitality Marketing Management
Taylor & Francis Ltd, 2008
392,75 €On orderDelivery: 2-3 weeks
Packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's operations, this book provides fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles.
- ISBN-13
- 9780080450803
- ISBN-10
- 0080450806
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-04-11
- Pages
- 574
- Dimensions
- 241x176x35
- Weight
- 1062