Progress in Tourism Marketing
Taylor & Francis Ltd, 2006
259,95 €On orderDelivery: 2-3 weeks
Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.
- ISBN-13
- 9780080450407
- ISBN-10
- 0080450407
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-03-30
- Pages
- 328
- Dimensions
- 245x166x25
- Weight
- 756