Destination Marketing Organisations
Steven Pike
Taylor & Francis Ltd, 2004
259,95 €On orderDelivery: 2-3 weeks
Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.
- ISBN-13
- 9780080443065
- ISBN-10
- 0080443060
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-11-13
- Pages
- 252
- Dimensions
- 241x166x11
- Weight
- 580