A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
Andrea Phillips
McGraw-Hill Education - Europe, 2012
32,95 €On orderDelivery: 2-3 weeks
A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
- ISBN-13
- 9780071791526
- ISBN-10
- 0071791523
- Publisher
- McGraw-Hill Education - Europe
- Year
- 2012
- Publication date
- 2012-08-16
- Pages
- 288
- Dimensions
- 242x193x22
- Weight
- 690