Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Harry Macdivitt, Mike Wilkinson
McGraw-Hill Education - Europe, 2011
61,50 €On orderDelivery: 2-3 weeks
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
- ISBN-13
- 9780071761680
- ISBN-10
- 0071761683
- Publisher
- McGraw-Hill Education - Europe
- Year
- 2011
- Publication date
- 2011-11-16
- Pages
- 288
- Dimensions
- 151x236x25
- Weight
- 580