Words that Sell, Revised and Expanded Edition
Richard Bayan
McGraw-Hill Education - Europe, 2006
21,25 €On orderDelivery: 2-3 weeks
A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'
- ISBN-13
- 9780071467858
- ISBN-10
- 0071467858
- Publisher
- McGraw-Hill Education - Europe
- Year
- 2006
- Publication date
- 2006-04-16
- Pages
- 160
- Dimensions
- 217x215x8
- Weight
- 306