Positioning: The Battle for Your Mind
Al Ries, Jack Trout
McGraw-Hill Education - Europe, 2001
26,50 €On orderDelivery: 2-3 weeks
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
- ISBN-13
- 9780071373586
- ISBN-10
- 0071373586
- Publisher
- McGraw-Hill Education - Europe
- Year
- 2001
- Publication date
- 2001-01-16
- Pages
- 224
- Dimensions
- 203x134x13
- Weight
- 214