The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Mark, Margaret, Pearson, Carol
McGraw-Hill Education - Europe, 2001
39,25 €On orderDelivery: 2-3 weeks
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
- ISBN-13
- 9780071364157
- ISBN-10
- 0071364153
- Publisher
- McGraw-Hill Education - Europe
- Year
- 2001
- Publication date
- 2001-02-16
- Pages
- 400
- Dimensions
- 233 x 157 x 34
- Weight
- 644