Strategic Marketing
Ian Wilson, John Atkinson
Pearson Education Limited, 1996
89,75 €On orderDelivery: 2-3 weeks
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
- ISBN-13
- 9780004990378
- ISBN-10
- 0004990374
- Publisher
- Pearson Education Limited
- Year
- 1996
- Publication date
- 1996-05-31
- Pages
- 296
- Dimensions
- 235x159x19
- Weight
- 454