Fashion Marketing

by Easey Mike (EDT)

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ISBN: 9781405139533

Format
Paperback / softback
Pages
288
Edition
3 ed
Publication date
10/10/2008
Publisher
John Wiley & Sons Inc
EAN Code
9781405139533

Description

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.

Additional information

Weight 500 g
Dimensions 243 × 174 × 16 mm